Microsoft appears to have finally locked up rival Yahoo in a long-awaited Internet search partnership aimed at narrowing Google's commanding lead in the most lucrative piece of the online advertising market.
Yahoo's board of directors reportedly met Thursday to discuss a possible search ad-sales deal with Microsoft, the Wall Street Journal reported.
In less than a week, Microsoft could reach an alliance with Yahoo that could compete better with Google in online search advertising, according to media reports.
Microsoft's new Bing search engine grabbed market share at the expense of Yahoo! rather than Google, ComScore said. Microsoft's share of US searches rose to 8.4 percent in June from 8 percent in May, according to the research firm. Yahoo! ranked...
DUBLIN, IRELAND: StatCounter , a web analytics firm on Friday announced that for the second time since it was launched, Microsoft's Bing search engine overtook Yahoo! in US usage according to their recent analysis.